Not-for-Profit Health Insurance
We’re a not-for-profit health fund, which means our members come first. Everything we do, we do for our community.

What is not-for-profit health insurance?
Unlike for-profit funds, not-for-profit health insurance means any profit we make at GMHBA gets reinvested back into our members, our services, our team and our community. We don’t have shareholders or overseas investors, so we’re not obliged to chase endless growth. Truth be told, we’re more interested in supporting the health of our members. That’s what private health insurance is for.
Why choose GMHBA?
At GMHBA, we put the health of our members above profit. GMHBA is run to benefit members. We don't have shareholders or overseas investors so our members and community are at the heart of every decision we make.
In 2024, GMHBA has claimed the Canstar Outstanding Value Award – Hospital Cover (VIC) for the third consecutive year.
GMHBA set aside funds to pay for claims that had to be postponed during COVID-19 for future member treatments. Not all claims that we planned for were made, so we've returned value to our members in a number of ways.

At your service
Personal, attentive service. That’s something that really sets GMHBA apart. Whether it’s in-branch or over the phone, our Geelong-based contact centre team is always there for you.
Hospital coverage with GMHBA
Get access to more than just hospital cover and clinical categories with a range of hospital health support programs for eligible members who have served their waiting periods.
Hospital in the home is a hospital substitution service that allows eligible members to access acute medical services in their own home.
Rehab in the home is a substitute for inpatient rehabilitation. It means we can provide services like physio, occupational therapy and nursing to eligible members at home.
GMHBA has a range of chronic disease management programs for eligible members, including services for mental health, cardiac issues and weight management.
Our Care Coordination Service organises care for eligible members who have complicated health problems. Members with Hospital Cover that have served their waiting periods may be eligible, speak with your discharge planner to find out more.
GMHBA has partnered with Nourish Baby to provide specialised support and ongoing programs for members during pregnancy – and beyond.
GMHBA has partnered with Prima Health Solutions to deliver the Healthy Weight For Life Essentials Program, which aims to deliver sustainable, long-term health and wellbeing outcomes.

We’re part of the Australian Health Service Alliance
The Australian Health Services Alliance represents a number of private health insurance funds, including us. This means GMHBA can usually get better financial agreements with private hospitals, and access to an improved medical gap scheme. Both of these can help reduce our members’ out-of-pocket expenses.
A true community health fund
As a non-profit health fund, being community-minded comes with the territory. GMHBA has a proud tradition of supporting our local community, through events, health webinars, partnerships and employee engagement programs.

We partner with groups like The Resilience Project and Read the Play to support the health of our community.

GMHBA employees get one day of paid volunteer leave per year. It’s just another way we’re giving back.

Caring since 1934
GMHBA was born and bred in Geelong. From our humble beginnings in 1934, we’ve grown to become one of Australia’s leading regionally-based health insurers. In other words, we’re more than just a health fund – we’re part of the community. And through our sponsorships, health events and volunteering, we try and give back wherever we can.
Frequently asked questions about not-for-profit health insurance
Not-for-profit health insurance means private health insurance run for members, not shareholders. Instead of trying to create profit from our premiums, GMHBA returns value back to our members and the local community. It’s how we’re able to offer competitive premiums and services, and great value health insurance.
Healthcare in Australia is provided by two systems that complement each other: public and private. Healthcare accessed through the public system is funded by the federal government through Medicare (ultimately by taxpayers). Services accessed through the private system are funded by a mix of government and individuals (including health insurance funds). Your private health premiums go towards these services and benefits.