Published 03 Mar 2026
GMHBA today announced that David Greig has made the decision to step down as CEO in the second half of the year, after a highly successful tenure that strengthened the organisation, delivered significant growth and innovation, and created lasting benefits for members.
Over recent years, GMHBA has strengthened its position as Australia’s largest regional not-for-profit private health insurer, elevating itself to the third fastest growing health insurer in the past six months. Importantly, this growth has been achieved while maintaining a strong focus on affordability for members, with 2026 marking the fourth consecutive year GMHBA’s premium increase has remained below the industry average – and the lowest premium increase of any health insurer.
During his five-year tenure, David led an organisation-wide transformation program that enhanced products, digital experience, core technology and organisational capability, positioning GMHBA for long-term, sustainable growth.
At the same time, GMHBA continued to invest directly in member health and wellbeing. This includes expanding its multidisciplinary Health Hubs, including its flagship Geelong facility, which brings dental, optical, physiotherapy, medical and allied health services together under one roof. The Geelong-based insurer has also strengthened its digital health offering through partnerships supporting cardiac rehabilitation and cancer care, alongside the launch of Smart Care Extras, designed to better align cover with how members actually use care.
Under David’s leadership, GMHBA has:
- Increased health insurance sales by 218% and become the third fastest growing fund out of the 28 in the market
- Grown its workforce from 400 to 540 employees, strengthening capability and supporting continued organisational growth.
- Improved health services revenue by 36%
- Grown net assets have by 91%
- Provided members with four consecutive years of below average premium increases and lowest premium increase in the market in 2026
- Achieved record customer satisfaction
- Maintained customer complaint levels well below the industry average
- Won Canstar awards for four consecutive years, including the Outstanding Value Award –Health Insurance Australia in 2025
- Celebrated receiving the Employer of Choice Award in the region by the Geelong Chamber of Commerce at the Geelong Business Awards
“GMHBA is in a strong position, with a clear strategy and a passionate team that is delivering outstanding value and health outcomes for our members and patients,” Mr Greig said.
“It has been a genuine privilege to lead GMHBA and to serve our members. I want to sincerely thank our members for the trust they have placed in me and in our organisation. That trust is something we never take for granted."
“I would also like to thank everyone across GMHBA (from Portland to Bendigo and everywhere in between) for their hard work and passion for our members and patients. I am confident there is even more positive momentum ahead for our members and the communities we serve."
“I am sincerely grateful to our Chair, Claire Higgins, and the Board for placing their trust in me, for their wisdom, counsel and for their support throughout my tenure as CEO. It has been hugely satisfying to work with, and learn from, a Board as experienced and credentialled as the GMHBA Board.”
Board Chair Claire Higgins thanked Mr Greig for his significant contribution to GMHBA and said the organisation remains firmly focused on members and community.
“Over the past five years, David has led this organisation with conviction, generosity of spirit and a deep commitment to our purpose. His leadership has shaped a period of strong performance and a culture that reflects the very best of who we are at GMHBA."
“Under his leadership, we have strengthened our foundations, navigated periods of significant change, and continued to deliver for our members and patients. We are immensely grateful for the contribution David has made, the culture he has shaped, and the legacy he leaves behind.”
David will remain as CEO until the Board concludes a process to appoint a successor and will ensure a smooth and orderly transition.
