GMHBA renews sponsorship deal with Geelong Cats

Published 15 May 2023

GMHBA has renewed its partnership with the Geelong Cats, signing a contract extending club sponsorship for a further four years until November 2027 and retaining naming rights to GMHBA Stadium.

Having first joined forces in 2017, the two organisations share a rich history, founded and operating on Wadawurrung Land of Geelong in regional Victoria, and are committed to their promotion of a healthy lifestyle and strong community values.

As part of the ongoing partnership, player ambassadors will participate in a range of GMHBA community events and activities, including an annual Kids’ Clinic at the GMHBA Stadium. The clinic gives up to 200 members the chance to do a skills training session and meet their favourites players.

GMHBA will continue to align with the Geelong’s AFL Health Update, a weekly medical update following each round of the men’s season delivered to Cats members and fans from General Manager of Football Simon Lloyd.

The popular GMHBA Fan Portal, a world-first, unique viewing experience, will continue to offer exclusive access to GMHBA members and pre-game activations will bring health services to life, with the opportunity to win tickets to home games and even the AFL Grand Final.

GMHBA CEO David Greig said the partnership enabled GMHBA to connect with the Geelong community, with a refreshed game day experience to launch in 2024 to celebrate the ongoing commitment.

“The Geelong Cats are a trusted and respected organisation that we are proud to share a long-term partnership with, demonstrating our commitment to improving the health and wellbeing of our members, customers and the communities in which we operate,” he said.

“A benefit of being local partners means we are the only brand sponsor in the AFL to offer on ground activations at every home game and we’re excited to make these even more interactive in 2024.”

GMHBA Chief Marketing Officer Helen Stevens added: “As a regionally based, not-for-profit health insurer, GMHBA is deeply committed to contributing to the communities in which we operate, a sentiment shared by the Geelong Football Club. This alignment is the foundation of our partnership. We are proud to continue to support the Club over the next four years, as we continue to grow our national footprint.” 

Geelong Cats Chief Executive Officer Steve Hocking welcomed the partnership renewal.

“We’re excited to continue our partnership with GMHBA, as two iconic Geelong organisations, the Cats and GMHBA have strong ties in the region and are committed to growing strong and meaningful connections in the community together,” he said.

“We look forward to the next four years of the partnership and we thank GMHBA for their ongoing commitment to our Club, members, fans, and the wider Geelong community.

Image from left: Geelong Cats Chief Strategy and Growth Officer Marcus King, with GMHBA Chief Marketing Officer Helen Stevens, Chief Operating Officer (Private Health Insurance) Wes Self and Geelong Cats Captain Patrick Dangerfield.

For all GMHBA media enquiries please contact GMHBA Head of Corporate Communications Meg Rayner on 0458 418 823 or