About our new branding
Why has GMHBA rebranded?
Our new brand image is a more accurate visual representation of our values and ensures we remain relevant to members and can attract future generations.
An evolution of our identity, it is friendly, bright and contemporary. It reflects our optimism for the future while also retaining our proud heritage. We see this as a positive step for the organisation to ensure we remain sustainable, continue to grow and provide you with industry leading products and services.
While we are refreshing how we look, it doesn’t change who we are – everything you love about GMHBA remains the same. We are still proudly local, not-for-profit and committed to providing great value health insurance and outstanding customer service.